Campaign details
Brand: Tourism Central CoastBrand owner: Tourism Central CoastEntrant company: AFFINITY, SydneyMarket: AustraliaSector: Destinations and locationsMedia channels: Email marketing, Events & experiential, Integrated, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, TelevisionBudget: 500k - 1 million
Executive summary
The Central Coast, Australia, is blessed with 40 glorious beaches and tons to do. An hour from Sydney, it should've been the perfect tourist destination for Sydneysiders. Yet the Coast saw steady declines in tourism, as other local areas boomed.
Why? The Central Coast suffered from...