Tourism Authority of Thailand: Amazing Thailand. Culture to commerce

The Tourism Authority of Thailand's Deep Culture campaign aimed to grow website traffic and revenue for artisanal businesses during the Covid-19 pandemic.

Campaign details

Title: Amazing Thailand. Culture to Commerce Brand: Tourism Authority of Thailand Product: Tourism Authority of Thailand Idea: OgilvyCountry: Thailand

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsGlobalNon-specificTeenagers & young adults (13-25)MiddleApproximately USD 200,000

Why is this work relevant for Creative Effectiveness?

There's metaverse for hype, metaverse for awards and now there's metaverse for reinventing tourism, sustaining artisans' livelihoods, and keeping local culture alive when global travellers stop travelling. 

Through COVID-19 lockdowns, Thailand's Tourism Authority's most urgent role switched...

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