Tourism Australia: The Great Boomerang Throw
CLIENT • Tourism Australia
THE TEAM • Guy Bradbury, Scott Walker, Ric Hooley, Vix Jagger, Fiona McArthur, Sarah Lambert, Patricia Synephias.
WHAT IS WONDERFUL ABOUT THIS WORK? • We harnessed Facebook to offer young people a chance to win a working holiday by involving as many friends as possible: in their network, in their friend's, and so on. In just four weeks 19,272 took part, passing on up to 77 times, to over 40 countries. Fans soared from under 12,000 to over 38,410: more than 220% increase.