Tourism Australia: The Great Boomerang Throw

Tourism Australia wanted to get as many UK 18 to 30-year-olds as possible interested in taking a working holiday in Australia.

Tourism Australia: The Great Boomerang Throw


CLIENT • Tourism Australia

THE TEAM • Guy Bradbury, Scott Walker, Ric Hooley, Vix Jagger, Fiona McArthur, Sarah Lambert, Patricia Synephias.

WHAT IS WONDERFUL ABOUT THIS WORK? • We harnessed Facebook to offer young people a chance to win a working holiday by involving as many friends as possible: in their network, in their friend's, and so on. In just four weeks 19,272 took part, passing on up to 77 times, to over 40 countries. Fans soared from under 12,000 to over 38,410: more than 220% increase.


Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands