Tourism Australia hopes to target the growing number of Chinese outbound consumers, through the promotion of more niche and trendy experiences and destinations, to reverse the inherent impression of travelers of Australia, not only to ignite the enthusiasm of travelers, but also to rationally allocate local tourism resources .
Case details
Brand: Tourism Australia
Brand owner: Tourism Australia
Main Agency: UM Youmeng
Holding Group: IPG Mengbo
Put on the market: Mainland China
Running time: From February 28th to April 30th, 2019
Industry: Tourism
Media channels:social media, travel platforms,...
