Tourism Australia: #道不END的Australia

Tourism Australia hopes to target the growing number of Chinese outbound consumers, through the promotion of more niche and trendy experiences and destinations, to reverse the inherent impression of travelers of Australia, not only to ignite the enthusiasm of travelers, but also to rationally allocate local tourism resources .

Case details

Brand: Tourism Australia

Brand owner: Tourism Australia

Main Agency: UM Youmeng

Holding Group: IPG Mengbo

Put on the market: Mainland China

Running time: From February 28th to April 30th, 2019

Industry: Tourism

Media channels:social media, travel platforms,...