Touchpoint Tracking: turning what we do on its head

'Everyone is going to be talking touchpoints as the year progresses.' This was Mark Ritson's prediction in the first edition of Marketing Magazine in 2007.

Touchpoint Tracking: turning what we do on its head

Fiona BladesMESH Planning, United Kingdom

INTRODUCTION

Everyone is going to be talking touchpoints as the year progresses.” This was Mark Ritson's prediction in the first edition of Marketing...

Not a subscriber?

Schedule your live demo with our team today