Touching smells, sniffing colours, tasting odours: a synaesthetic approach to fragrance in market research

This paper looks at two aspects of fragrances which roughly correspond to sociological and psychological perspectives.

Touching smells, sniffing colours, tasting odours: a synaesthetic approach to fragrance in market research

Luigi ToiatiFocus, Italy

Alan BranthwaiteIgnition, United Kingdom

INTRODUCTION

This paper looks at two aspects of fragrances which roughly correspond...

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