toronto.com
Executive Summary
In the fall of 2000, toronto.com was at a turning point. Websites were dying left and right. It had not advertised for a year. It was facing a serious threat, particularly from myTO.com, which had very deep pockets...
Toronto.com
6-month campaign in 2001 to revitalise toronto.com, a website owned by The Toronto Star and Bell Globemedia.
