Toppen: The first TikTokable mall in Southeast Asia!

Toppen, a shopping mall, launched a campaign in Malaysia to engage with young people during the COVID-19 pandemic.

Campaign details

Brand: Toppen Shopping CentreBrand owner: Ikano GroupEntrant company: UM Malaysia, Petaling JayaIdea creation: Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Shopping centres, mallsMedia channels: Mobile & apps, Online display, Online video, Sales promotion, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

Toppen continued to give Johoreans the same brand experience they enjoyed at Toppen, even when they couldn't visit physically. How? By connecting Johoreans virtually where they were, on their terms - on TikTok, the most downloaded app of 2020, with Toppen....

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