Toppen: Stay close even when you're apart with #TipTokRaya2020

Toppen, a shopping centre in Malaysia, analysed its Malay audience's social media habits and cultural insights to help bring families together during Raya.

Campaign details

Brand: ToppenBrand owner: Ikano GroupEntrant company: UM Malaysia, Petaling JayaIdea creation: UM Malaysia, Petaling Jaya / Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Shopping centres, mallsMedia channels:Mobile & apps, Online...