Toppen: Ikano Centre presents #KitaDLL

Toppen, a shopping centre in Malaysia, explored multiculturalism as part of its campaign to appeal to customers after the relaxation of lockdown restrictions.

Campaign details

Brand: Toppen Brand owner: Ikano Group Entrant company: UM Malaysia, Petaling Jaya Idea creation: Ensemble Worldwide, Petaling Jaya Market: Malaysia Sector: Shopping centres, malls Media channels: Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Social media Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands