Toppen: Don't be #Jealous! See you at Toppen!

Toppen, a shopping centre in Johor Bahru, Malaysia, leveraged regional pride to promote its brand.

Campaign details

Brand: Toppen Shopping CentreBrand owner: Ikano GroupEntrant company: UM Malaysia, Petaling JayaIdea creation: Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Shopping centres, mallsMedia channels:Events & experiential, Merchandise...