Introduction
Topgolf Entertainment Group is a technology-enabled global sports and entertainment community that connects fans in a meaningful way through technology, competitive entertainment, and food and beverage services. Topgolf decided to enter China in 2021 with its first urban indoor experiential space at Central Plaza in Shanghai - creating a new sports entertainment scene in China covering more than 2,700 square meters. Topgolf engaged The Orangeblowfish to provide creative consulting and design services so that the space would be culturally relevant whilst keeping a contemporary focus. Our target audience was mainly Gen Z and all entertainment advocates in Shanghai.