Topgolf, a global sports and entertainment community, launched a campaign in China to position itself as the top entertainment venue, associate the brand to be synonymous with Shanghai, and customise a quirky and unique way to tap into consumer's preference to enjoy nightlife.
Introduction
Topgolf Entertainment Group is a technology-enabled global sports and entertainment community that connects fans in a meaningful way through technology, competitive entertainment, and food and beverage services. Topgolf decided to enter China...
