Top ten hot marketing trends in mainland China

To assist marketers trying to get to grips with the most populous and fastest changing country in the world, Ada Ooi and Elliot Polak, from advertising adaptation agency network Text Appeal, identify the ten hottest marketing trends in mainland China today.

Top ten hot marketing trends in mainland China

Ada Ooi and Elliot Polak

How can your brand make the most of China's growth? By understanding what Chinese consumers want and enjoy. That is not easy, considering China is the most populous and fastest-changing...