Top opportunities in Asia’s packaged food: 2024 and beyond

An overview of Asia's packaged food industry from Euromonitor.
  • The cost of living crisis has driven greater mindfulness towards value among consumers, affecting brand loyalty.
  • Life stage nutrition is a growing segment in Asia as consumers are increasingly seeking products that cater to their specific health needs.
  • Rapid innovation has also driven the growth of plant-based food, showing how there is an opportunity to build on health and sustainability.
  • Consumers seeking indulgence will continue to be highly sensitive to price, seeking various solutions to improve their wellbeing, emotional connection and security....

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