Top Global Consumer Trends 2024

This Euromonitor report provides an overview of the trends expected to have the most impact in 2024 and the implications for business, with supporting data.
  • Businesses should utilise generative AI to enhance and improve the customer experience; new tools are evolving into co-creators for consumers, influencing their decisions and reshaping their expectations of brand engagement.
  • Consumers seek an escape from daily stress and anxieties to break away from the mundane; some 29% of consumers would be comfortable with brands tracking their emotions and personalising experiences to their moods.
  • Other trends look at greenwashing, political polarisation and value in a cost-of-living crisis....

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