Top five digital consumer trends in 2023

Euromonitor examines the top five trends in digital consumer shopping.
  • In an era of slow/low growth, cautious consumers will make increasing use of online budgeting tools, such as buy now, pay later schemes and second-hand buying and selling services.
  • Brands are using consumer conversations in online communities to inform product development, in what is described as ‘crowdsourced creation’.
  • The personalisation of products is becoming an important trend in digital retail, with AI providing companies the ability to offer more custom options.
  • Gamified experiences and more immersive e-commerce portals are producing more engaging customer experiences and allow companies to gather first-party data....

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