Top 13 marketing skills in demand in 2023

This article outlines the 13 most in-demand marketing skills in 2023 as identified by leading employers and chief marketing officers.

Despite an uncertain environment, here are the 13 top marketing skills that will help you thrive in 2023.

1. Digital marketing

Despite all the talk that “everything is digital” and that soon the distinction between digital and marketing will fade away, let me assure you, this day has not arrived.

In fact, demand for digital marketing skills have been on the increase according to LinkedIn, as they assessed the number one skill listed by marketers on their profiles.

Now, I agree digital marketing is a broad church, so what exactly do we mean?

LinkedInhas helpfully illustrated the top...

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