Top 10 global consumer trends 2023

Ten key consumer trends for 2023, setting out consumer behaviours and motivations and the implications and outlook for businesses.
  • These include an emphasis on budgeting, reducing consumption for personal and planetary sustainability; the cross-generational ubiquity of gaming; a return to out-of-home living; the fight for women’s rights and Gen Z’s coming of age.
  • The report provides analysis of each trend, lists key business considerations and offers supporting case studies....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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