Campaign details
Agency: Havas CX heliaClient: ToolstationCampaign Name: My Toolstation
Toolstation had an alternative channel to its much-loved catalogue that gave customers a superior experience and saved the brand money - but it wasn't being used.
The brand needed to coax customers to the website to experience its benefits and change their shopping behaviour.
Strategy
Toolstation was founded on its quarterly catalogue - a workman's bible in the form of a metaphorical brick.
Many of its customers were addicted, but times change and it had become a millstone to both company and customer.
After thumbing...