Toolbox - Barriers to Preventive Behavior: A Conceptual Model

In this paper from 2007, Yankelovich's MONITOR Toolbox presents a conceptual model for understanding why consumers fail to engage in preventive behavior such as financial planning, getting routine maintenance done on their homes and automobiles, engaging in regular exercise, having a healthy diet or even being environmentally conscious to the extent that they should.

Toolbox - Barriers to Preventive Behavior: A Conceptual Model


Yankelovich's MONITOR® Toolbox offers analytic tools, models and applications to help marketers make specific marketing-related decisions and develop more effective marketing...

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