Too Yumm!: War room

Global media company Initiative India Pvt Ltd increased impressions and social media engagement in India for Too Yumm!, a snack company, by advertising their snack during cricket matches.

The communication goal

While the Too Yumm! product is a hit, it's presence on digital media had just begun. With the website resonating its strong identity online, it was time to be a part of people's conversations on social media as well.

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