The communication goal
While the Too Yumm! product is a hit, it's presence on digital media had just begun. With the website resonating its strong identity online, it was time to be a part of people's conversations on social media as well.
With top Indian cricketer and team India's captain Virat Kohli on board as the brand ambassador, we wanted to amplify the brand's association with sport and create a high share of voice for the proposition of baked snacks.
The situation analysis
The Indian organized snack market dominated by fried snack brands like Bingo (ITC), Lays & Kurkure (PEPSI...