Too little data, difficult to acquire customers? HP To B precision marketing breaks through the bottleneck of effective leads

As a leading brand of commercial printers, HP hopes to gain a higher rate of new customers to expand its dominant position in the industry.

Case details

Brand: HP

Brand owner: HP

Main agency: PHD Media

Major agency holding group: Omnicom Group

Launched in: Mainland China

Industry: 3C digital

Media channels:

Budget: 100,000-250,000

Case Summary

As a leading brand of commercial printers, HP hopes to gain a higher rate of new customers to expand its dominant position in the industry. However, the target audience reach provided by traditional media purchasing methods has gradually reached its peak. How to optimize existing resources to reach more small and medium-sized enterprise users is an urgent problem to be solved in...

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