Too hot to handle? Why digital agencies are a challenge for marketing teams

Libby Child

Internet advertising is on track to become the world’s third-biggest advertising medium behind television and newspapers by 2010.

Too hot to handle? Why digital agencies are a challenge for marketing teams 

Libby Child CEO, APRAIS UK

The challenge posed by digital agencies to mainstream ad agency networks is a global industry staple of discussion.

Headlines such as “Network agencies decline as digitals grow”, “Is this the year digitals come of age?” and “Will digital as a separate agency channel soon cease to exist?” appear in trade journals round the world - week in, week out.

It is the hot topic and digitals are thehot ...

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