Tony Stone Images - creating the right image

Campaign in 1997 by IMP for Tony Stone Images. Task: to alter creatives' perceptions of stock photographic imagery, and produce a catalogue they will look at and take seriously.
Agency: IMPAuthor: Marion Harding

'Creating the Right Image'

 

This paper demonstrates how a basic tool such as stock imagery, can be brought to life to reach the soul of the creative individual. Planning was instrumental in bringing to light the way...