'Tonight, Matthew, I'm Going To Be ...'
Elaine FrancisCriteria Fieldwork Ltd andKen ParkerDiscovery Research Ltd
Introduction
More than 15 years ago, a survey conducted by the MRS Qualitative Study Group among 50 AURA members and 21 advertising...
'Tonight, Matthew, I'm going to be...'
This paper addresses the issue of qualitative research recruitment. It is a subject where standards are frequently discussed, then rarely instilled.
