Tomorrow is a new consumer! Who is the future Asian consumer?

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce.

Tomorrow is a new consumer! Who is the future Asian consumer?

Smita BhosaleHindustan Lever Ltd, India

Sangeeta GuptaAC Nielsen ORG-MARG, India

INTRODUCTION

The world is looking intensely at Asia today, not for its spirituality or its exotic cuisines, but...

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