Tommee Tippee: The Boob Life

Tommee Tippee, a baby product brand, launched a campaign in the UK to drive sales of the new 'Made for Me' range, generate mass brand awareness, increase product awareness and deliver brand love and advocacy.

The Brief & Audience Bit

"It's our mission to make sure all new mums can have a positive feeding experience, and Manifest developed a global strategy to help make that a reality."

Neil Knowles, Senior Global Campaign + Content, Tommee Tippee

Brief

Launch two new Tommee Tippee breastfeeding product innovations (Made for Me Breast Pads and Double Electric Pump) globally. Plus, raise meaningful brand awareness and build brand love, positively disrupting how the parenting category speaks to women.

Objectives
  • Drive sales of the new 'Made for Me' range
  • Generate mass brand awareness
  • Increase product awareness
  • Deliver brand love and advocacy...

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