Toma Leche California Milk Processor Board - Bruja

The California Milk Processor Board campaign (2008) to persuade Hispanic mothers in California to drink an extra glass of milk a day.

Toma Leche/California Milk Processor Board – Bruja

FIGHTING CRANKINESS ONE GLASS OF MILK AT A TIME

Business Situation and Campaign Objectives

For the last couple of years, the California Milk Processing Board, better known as the “Got Milk?”...

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