Toilet breaks: using anthropology to tell the employee side of the story

Anjul Sharma and Becky Lewis

Life is one big story, and as market researchers we take it upon ourselves to tell stories, even one about train drivers and their need for toilet breaks.

Toilet breaks: using anthropology to tell the employee side of the story

Anjul SharmaSynovate, United Kingdom

Becky LewisLondon Underground, United Kingdom

INTRODUCING YOU TO OUR STORY

Life is one big story and as market researchers we make it our stock in trade to turn certain lives – the attitudes, behaviours and preferences that cascade in these lives – into stories. As well as factual and relevant, we try to make them lively, colourful, interesting and illuminating. This conference focuses on generating great stories, telling them and then living them. We also have a story to tell. But ours...

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