Today’s total audio entertainment environment: how do consumers perceive their options?

Barbara C. O’Hare and Fred Jacobs

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options.

Today's total audio entertainment environment: how do consumers perceive their options?

Barbara C. O'HareMethods Development and Evaluation, Arbitron Inc., United States

Fred JacobsJacobs Media, United States

PREFACE

This paper addresses the key issue of...

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