Today's CMOs need to master the interoperability of their brand thinking

CMOs often struggle to articulate their value in comparison to other C-suite counterparts – this article explores how CMOs can not only be better understood but also revered, extending their tenure and influence as a result.

Introduction: The ever-changing role of the CMO

The chief marketing officer's role is as dynamic as the marketing landscape itself. With a myriad of responsibilities, it's unsurprising that many CMOs struggle to articulate their value in comparison to other C-suite counterparts.

One glaring gap in many CMOs' arsenals is the capability to ensure a brand's creative and communications strategy is fully interoperable, not just at the surface level in a TV advert for example.

By this, I mean achieving full buy-in across other C-Suites and actually demonstrating what CMOs do and how that converts into business value.

In a Deloitte...

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