Today’s Advertising Laws: Will They Survive the Digital Revolution?
Byron Sharp and Yoram (Jerry) Wind
This is an introductory paper in a special issue of the Journal of Advertising Research (JAR) on empirical laws, based on an invitation-only conference at held at the Wharton School, University of Pennsylvania in December 2008, which brought together over 100 thought leaders from industry and academia to present and discuss empirical generalizations about how advertising and media work.
Today's Advertising Laws: Will They Survive the Digital Revolution?
Byron SharpEhrenberg-Bass Institute for Marketing Science, University of South Australia
Yoram (Jerry) WindThe Wharton School, University of Pennsylvania
This special issue of...