Rishad Tobaccowala has a dire prediction for adherents to the traditional advertising playbook.
“I believe that our industry is in a long-term secular decline,” he warned at the 2017 Strategy Festival, an event organized by the 4A’s (American...
Rishad Tobaccowala has a dire prediction for adherents to the traditional advertising playbook.
“I believe that our industry is in a long-term secular decline,” he warned at the 2017 Strategy Festival, an event organized by the 4A’s (American...
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