Tobacco Free Florida: Quit Buddy CRM Program

Angela Rodriguez, Felipe Diaz-Arango

Anti-smoking organization Tobacco Free Florida created the CRM Quit Buddy tool to support do-it-yourself quitters.

Campaign details

Brand: Tobacco Free Florida Brand owner: Tobacco Free Florida Entrant company: ALMA DDBIdea creation: Alma DDB Miami Market: United States Sector: Public health Media channels: Websites & microsites, Email marketingBudget: No budget

Executive summary

How do you help people who sincerely want to quit smoking but are weary of getting involved help from others? You create a tool that lends them the support they need in a private, low-key medium: CRM.

Through the CRM Quit Buddy program (and with no...

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