Campaign details
Brand: Tobacco Free Florida Brand owner: Tobacco Free Florida Entrant company: ALMA DDBIdea creation: Alma DDB Miami Market: United States Sector: Public health Media channels: Websites & microsites, Email marketingBudget: No budget
Executive summary
How do you help people who sincerely want to quit smoking but are weary of getting involved help from others? You create a tool that lends them the support they need in a private, low-key medium: CRM.
Through the CRM Quit Buddy program (and with no...