Tobacco Free Florida: CRM

Tobacco Free Florida (TFF), an anti-smoking organisation, created a tool to support people in Florida, US, in their journey to quitting smoking.

Campaign Summary

How do you help people who sincerely want to quit smoking but are weary of getting involved help from others? You create a tool that lends them the support they need in a private, low-key medium: CRM.

Through the CRM Quit Buddy program (and with no paid media to promote it), Tobacco Free Florida was able to fill the long unaddressed void between quitting totally alone and its more involved formal services.

This led to 78% higher quitting success than its other services, as well as enrollment and engagement at double the industry benchmarks.

Campaign Goals

The priority...

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