Tobacco Control: a new approach to an old problem
Principal Authors: Kate Waters – Partners Andrews Aldridge; Andy Nairn – MCBD; Pete Kemp – MEC
Contributing Authors: Ben Armistead – MCBD; Jonathan Buck and Pau Torres – Fuel; Andrew Black and Glenn Granger – Department of Health
The scale of the task facing the agencies behind this paper was huge-tackle one of society's oldest ills among a ‘routine and manual’ audience that are the most entrenched and addicted smokers. This paper demonstrates a strength of solution to this task that impressed the judges enormously. A two-pronged strategy was...