Tobacco Control: a new approach to an old problem

This paper tells how the Department of Health has taken a novel approach to one of society’s oldest ills.

Tobacco Control: a new approach to an old problem

Principal Authors: Kate Waters – Partners Andrews Aldridge; Andy Nairn – MCBD; Pete Kemp – MEC

Contributing Authors: Ben Armistead – MCBD; Jonathan Buck and Pau Torres – Fuel; Andrew Black and Glenn Granger – Department of Health


The scale of the task facing the agencies behind this paper was huge-tackle one of society's oldest ills among a ‘routine and manual’ audience that are the most entrenched and addicted smokers. This paper demonstrates a strength of solution to this task that impressed the judges enormously. A two-pronged strategy was...

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