To sniff or not to sniff?
Dydiane Goodman and Ivor Shalofsky
This paper is intended primarily as a discussion-opener and as such takes a fresh look at the fragrance industry’s use of sniff testing as a means of evaluating fragrances among consumers, examines the place of this methodology within product testing in general, and, with reference to some examples, raises a number of basic questions and points for discussion.
To Sniff Or Not To Sniff?
Dydiane Goodman
Quest International LtdIvor Shalofsky
Haarmann & Reimer S.A
Introduction
Within the fragrance
industry there is widespread use of a consumer product testing methodology
known as 'sniff testing' to evaluate fragrances...
