To sniff or not to sniff?

This paper is intended primarily as a discussion-opener and as such takes a fresh look at the fragrance industry’s use of sniff testing as a means of evaluating fragrances among consumers, examines the place of this methodology within product testing in general, and, with reference to some examples, raises a number of basic questions and points for discussion.

To Sniff Or Not To Sniff?

Dydiane Goodman Quest International LtdIvor Shalofsky Haarmann & Reimer S.A

Introduction

Within the fragrance industry there is widespread use of a consumer product testing methodology known as 'sniff testing' to evaluate fragrances...