To level up in 'new retail' in China, focus on the fundamentals

Bryce Whitwam argues that brands in China must focus on building seamless shifts between multiple offline and online in order to reap the benefits of the ‘new retail’ movement.

This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more

Integrating online and offline into a single customer experience has been coined ‘'new retail'’...