To buzz or not to buzz?

Tom Beaumont-Griffin, executive creative director at Sledge Ltd, and Andy Sutton, UK marketing director for Peugeot, describe the spring 2005 pre-launch buzz campaign for the innovative Peugeot 1007.

To Buzz or Not to Buzz? That is the Question

Tom Beaumont-Griffin and Andy Sutton

If renault is famous for its Voom, will Peugeot become famous for its Buzz? Maybe so, judging from the success of the recent pre-launch buzz campaign for the innovative Peugeot...