T-Mobile - Life's for sharing, even in a recession

During the worst recession since the 1930s, T-Mobile faced diminishing returns in a contracting market; mobile phone usage was cut by a third, and T-Mobile was an unloved brand.

T-Mobile – Life's for sharing, even in a recession

Gareth Ellis and Martin Smith – Saatchi & Saatchi; Anna Berry, Steve Gladdis and Matthew Wragg – MediaCom


This was seen by the judges as another example of the power of ‘the big ad'

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