Campaign Strategy
Context:
2020 marked the year of many an opportunistic business pivots, specially with stories concerning SME/MSME/Micro businesses. So whilst the likes of Lazada, Shoppee & Grab stood-up to the task of hand holding small businesses struggling to stay afloat in these challenging times, Telekom Malaysia was seeking a more long term and sustainable business idea approach to play a meaningful role in getting these businesses ready for the post pandemic era.Given its scale and the nation building obligation, Telekom Malaysia with the perhaps largest small and medium base relationship with over...