TM Net: Jiran – hyperlocal content and commerce platform

JIRAN, a content and commerce platform, positioned itself as the first content-driven hyper-local commerce platform in Malaysia.

Campaign Strategy

Context:

2020 marked the year of many an opportunistic business pivots, specially with stories concerning SME/MSME/Micro businesses. So whilst the likes of Lazada, Shoppee & Grab stood-up to the task of hand holding small businesses...