Tiptoe Through the Tulips: Lessons for an Interactive Era

Gary Duckworth

Explains the collapse of the dotcom boom (or bubble). The key failure was that there was no early customer insight or marketing.

Tiptoe Through the Tulips: Lessons for an Interactive Era

Gary Duckworth

'To lose one parent, Mr Worthing, may be regarded as a misfortune; to lose both looks like carelessness.' (1)

The history of new technology is littered with consumer rejection. We are currently living through the spectacular aftermath of the dotcom boom, but depending on how long your memory is, you may also recall Laserdiscs, V2000, Quad sound, 8track and CB radio. Normally these products are launched and fail one at a time, but the dotcom scenario demonstrates how a whole raft of companies can make the same mistakes together...

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