Tiptoe Through the Tulips: Lessons for an Interactive Era

Explains the collapse of the dotcom boom (or bubble). The key failure was that there was no early customer insight or marketing.

Tiptoe Through the Tulips: Lessons for an Interactive Era

Gary Duckworth

'To lose one parent, Mr Worthing, may be regarded as a misfortune; to lose both looks like carelessness.' (1)

The history of new technology is littered with consumer rejection. We...