Tips for ANA Multicultural Leaders from the Masters of Marketing
Geoffrey Precourt Warc
The audience – 610 registrants at Miami Beach's Fontainebleau Hotel in Miami Beach – was the largest ever for the Association of National Advertisers' (ANA) Multicultural Marketing & Diversity Conference. And, Bob Liodice, ANA president/ceo, kicked off the 11th annual session with the promise that the program would be about "results, results, results", with a specific focus on "how leveraging multicultural marketing can drive growth in the marketplace."
Just four weeks before the multicultural event, the ANA had assembled in Orlando for its 100th anniversary...