Tinder: You're not for everyone

Tinder, a dating app, increased its downloads by 8% with the ‘You’re not for everyone’ campaign which highlighted users' quirks and interests to make matches, as opposed to basic profiles.

Introduction

There is no greater challenge than getting those that have previously tried your product and then decided it's not for them - to try you again.

This is the story of how Tinder was able to get millennial women who thought they'd outgrown the...

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