Tinder: Swipe night

Tinder, a dating app, launched Swipe Night, an interactive, in-app miniseries to drive matches in the US.

Objectives

While Tinder had been a household name for years, its cultural clout was being challenged by rising competitors like Bumble and Hinge. Tinder needed a cultural splash to reaffirm its spot as the premier dating app.

At the same time, Tinder was...