Timex Corporation: It Takes A Lickin' And Keeps On Tickin' campaign

In the "It Takes a Lickin' and Keeps on Tickin'" advertising campaign Timex Corporation called attention to the durability of its watches by showing that they still functioned after being subjected to numerous "torture tests." One television commercial showed the brand's spokesperson, John Cameron Swayze, providing commentary as high-diving champion Raul Garcia plunged off an 87-foot cliff in Acapulco, Mexico, while wearing a Timex.

Timex Corporation: It Takes A Lickin' And Keeps On Tickin' campaign

Susan Risland

Overview

In the "It Takes a Lickin' and Keeps on Tickin'" advertising campaign Timex Corporation called attention to the durability...