Timex Corporation: It Takes A Lickin' And Keeps On Tickin' campaign
Susan RislandOverview
In the "It Takes a Lickin' and Keeps on Tickin'" advertising campaign Timex Corporation called attention to the durability...
Timex Corporation: It Takes A Lickin' And Keeps On Tickin' campaign
In the "It Takes a Lickin' and Keeps on Tickin'" advertising campaign Timex Corporation called attention to the durability of its watches by showing that they still functioned after being subjected to numerous "torture tests." One television commercial showed the brand's spokesperson, John Cameron Swayze, providing commentary as high-diving champion Raul Garcia plunged off an 87-foot cliff in Acapulco, Mexico, while wearing a Timex.
