Timex Corporation: Indiglo Night-Light campaign

The Timex Corporation's "It Takes a Licking and Keeps on Ticking" was one of the world's best-known advertising slogans.

Timex Corporation: Indiglo Night-Light campaign

Carrie Smoot

Overview

The Timex Corporation's "It Takes a Licking and Keeps on Ticking" was one of the world's best-known advertising slogans. According to a 1992 Gallup survey of...