Time Warner Rides a Multi-Cultural Wave
With so much information from so many different 24/7 consumer engagements, media companies are playing an all-but-impossible job of catch-up. Even the most sophisticated analysis of today's audience necessarily will lag behind tonight's new findings.
The larger the company – and the more media it has in play – the more information from more and more consumers. For an enterprise like Time Warner, America's third largest such organization, the data risks becoming all but overwhelming and the business managers often have to rely on experience, common sense, and intuition.