Time versus pause manipulation in communications directed to the young adult population: does it matter?
James Grant, Kathryn Dobie and Carol Murphey Megehee
In verbal, one-way marketing communication, e.g., radio advertising, the only cues that the target customer has are voice related.
Time Versus Pause Manipulation in communications directed to the young adult population: does it matter?
Carol Murphey MegeheeUniversity of South AlabamaKathryn Dobie North Carolina AT&T State UniversityJames Grant American University of Sharjah
Verbal...
