Time versus pause manipulation in communications directed to the young adult population: does it matter?

James Grant, Kathryn Dobie and Carol Murphey Megehee

In verbal, one-way marketing communication, e.g., radio advertising, the only cues that the target customer has are voice related.

Time Versus Pause Manipulation in communications directed to the young adult population: does it matter?

Carol Murphey MegeheeUniversity of South AlabamaKathryn Dobie North Carolina AT&T State UniversityJames Grant American University of Sharjah

Verbal communication is an essential element of basic human interaction at all levels - from social to business. People spend a great deal of time engaged in general conversation, conveying information and/or instructions, in persuasive ac­tivities, and, in general, making their wishes known to others.

When the pressure of time and/or money con­straints, such as...

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