Time to switch on to Radio 3.0

Despite the common perception that radio has remained pretty well unchanged for the last half century, Mark Barber (planning director at the Radio Advertising Bureau) maintains that it has made two great evolutionary developments.

Time to switch on to Radio 3.0

Mark Barber

When people's thoughts turn to new technology and interactive media, radio is not the first medium that springs to mind. And why should it, when seemingly radio has remained pretty much unchanged since the BBC...

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